How we workMontbest, a Premium Bottled Water Brand, Strengthens Sports and Cultural Marketing Activities

12 Jun 2024

Premium bottled water brand Montbest has announced that it will continue its sports marketing activities through partnerships with domestic professional sports teams such as FC Seoul and Doosan Bears.

In May, Montbest entered into a partnership with the professional soccer team FC Seoul, agreeing to conduct joint marketing activities. As part of this agreement, Montbest will provide its water to FC Seoul players and engage in various joint marketing initiatives. Previously, Montbest held a promotion for soccer fans at FC Seoul’s home games and created engaging content by having players experience the brand’s products at the team’s training facility, GS Champions Park.

Additionally, Montbest has signed a three-year joint marketing agreement with the professional baseball team Doosan Bears, agreeing to supply Montbest water to both the main and minor league teams at the Doosan Bears’ stadium. This agreement aims to promote the joint growth of sports culture and contribute to improving the quality of life for the public and creating social value.

Montbest is also actively involved in cultural marketing. Since the challenging times of the COVID-19 pandemic, the brand has consistently presented content featuring live performances by hidden artists and idols in Korea. Moreover, Montbest has been serving as the official sponsor of the National Ballet of Korea since last year to promote the vitality of performance culture and the popularization of ballet.

The premium bottled water brand Montbest is committed to maintaining the taste and quality of its water to ensure consumers can drink it with confidence. The brand has undergone rigorous water quality management and has received several international certifications, including NSF from the American National Standards Institute and FSSC22000 for food safety standards. Montbest has also been awarded the highest rating of 3 Stars and the Superior Taste Award for four consecutive years by the 2024 ITI International Taste Institute, and received a Gold Award in the food and beverage category at the 2024 Monde Selection, further recognizing the exceptional quality of its water.

Additionally, Montbest has introduced the 'Montbest Blending House,' which includes tea with a subtle fruit aroma based on green and black teas, and kombucha with a refreshing and tangy taste, gaining popularity among younger consumers. Made with an optimal blending recipe identified by a tea master, these products are free of added sugars, making them a low-calorie option.

Korea Crystal Natural Mineral Water Co.,Ltd

Representative: Ryu Jang

Business Registration Number: 127-81-1253

[Headquarters] 3rd, 2728, Nambusunhwan-ro, Gangnam-gu, Seoul, Republic of Korea

[Factory] 207-16, Neumbawi-gil, Idong-myeon, Pocheon-si, Gyeonggi-do, Republic of Korea

02-526-9800 (Headquarters)

031-532-4419 (Factory)

Copyright © 2023 KOREA CRYSTAL BEVERAGE CO.,LTD. All Rights Reserved.


KOREA CRYSTAL BEVERAGE CO.,LTD

Representative: Ryu Jang | Business Registration Number: 127-81-1253

[Headquarters] 39, Eonju-ro 30-gil, Gangnam-gu, Seoul, Republic of Korea

[Factory] 207-16, Neumbawi-gil, Idong-myeon, Pocheon-si, Gyeonggi-do, Republic of Korea

02-526-9800 (Headquarters) / 031-532-4419 (Factory)

Copyright 2023. KOREA CRYSTAL BEVERAGE CO.,LTD. All Rights Reserved.