AwardMontbest Blending House Targets '2024 Consumer' for 2nd consecutive year in the category of Tea

Montbest Blending House announced on the 23rd that it has won the grand prize in the Best Brand Tea (TEA) section of "2024 Consumer's Choice" for the second consecutive year.

The "2024 Consumer Choice" award ceremony is co-hosted by JoongAng SUNDAY and JoongAng Ilbo, and sponsored by the Ministry of Trade, Industry and Energy and the Ministry of Agriculture, Food and Rural Affairs. Companies that provide brand value and high quality that consumers pursue through close communication in a rapidly changing environment are selected and awarded. In collaboration with Korea Research, the nation's top consumer research firm, it is selected based on direct consumer evaluation by item.

Launched by premium bottled water brand Montbest, "Montbest Blending House" is a tea product that combines the taste of tea and the flavor of fruit by selecting carefully selected ingredients by Tea master and blending them at the optimal ratio. The Blending House, which consists of a total of 12 different flavors with 4 types of "blending tea" and 8 types of "blending kombucha," can be enjoyed with zero sugar and low calories.

It also contains vitamin C, low-molecular-weight fish collagen, 17 types of live lactobacillus, and three types of prebiotics, which are good for health care and are portable with a compact size powder stick.

In particular, "Montbest Kombucha" can be enjoyed coolly or drunk as fruit tea with warm water during the change of seasons or winter. You can enjoy it as an ade with carbonated water, or you can experience a different flavor by mixing it with yogurt or liquor. Instead of coffee or soda, it is advantageous that you can enjoy various recipes according to your taste regardless of the season.

To strengthen consumers' brand experience and build favorable relationships, Montbest Blending House has been conducting various communication campaigns such as Visiting Montbest Cafe, TV Advertising Campaign, Collaboration with Famous YouTubers and Influencers, Gwanghwamun Moonlight Yoga, Han River Night Walk, What's Yourself Concert, and Eider Hikers Day Sponsorship.

A company official said, "Under the new brand campaign slogan 'Taste Best', we will do our best to introduce 'Best' products that lead trends and meet various needs of consumers."