AwardMontbest, Customer Happiness Brand Award

Montbest (www.kcwater.co.kr ) of Korea Crystal Beverage won the grand prize in the Food (Water) category at the "2013 Customer Happiness Brand Grand Prize" held at the Grand Hilton Hotel in Seoul on the 28th of last month.

Montbest, launched by Korea Crystal Beverage, which has been manufacturing drinking spring water for 40 years, is a "natural mineral water" that takes into account consumers' health and environment by using a self-produced container mold that considers sophisticated design and environment.

The source of the product is the granite rock layer in Pocheon, Gyeonggi-do, and the granite rock layer functions as a natural filtration function, so it is famous for its good water taste as a large amount of minerals in the rock are dissolved in the water.

Montbest is gaining high popularity among single-person households and female consumers by breaking away from the existing bottled water standard and supplementing the shortcomings of bottled water, which was only heavy with the ingenious idea of "1L bottled water."

The "Customer Happiness Brand Grand Prize" is an event to select brands that have contributed to the overall national happiness index by taking the lead in the creative economy by promoting differentiated services and quality improvement, and contributing to national happiness by increasing life satisfaction.