CSRMontbest Participates in Seoul Safe Festival

Montbest participated in the "2019 Seoul Safety Experience Hanmadang" held at Yeouido Culture Plaza in Seoul for three days from May 9 to 11 and conducted various campaigns.

The 2019 Seoul Safety Experience Hanmadang was held for the 13th time this year, and it consisted of 85 safety experience programs with five themes: Life Safety, Fire Safety, Traffic Safety, Disaster Safety, and Oulim, hosted by the Seoul Fire and Disaster Headquarters and participated by 24 fire departments and 40 safety-related organizations in Seoul.

In addition to a campaign on how important water drinking habits are, the event also launched a campaign to distribute Montbest bottled water and children's yellow dust masks for citizens' health in outdoor activities on hot days, which received great response from visitors.

On the last day of the event on the 11th, the "8th Body Firefighter Contest," which will be named as the "2020 Body Firefighter Calendar," was also held, and Montbest's official SNS also held an event to present a safety lab home fire extinguisher and a hand towel to avoid fire through a lottery.

"We are happy to participate in the festival where we can sympathize with the safety culture while communicating with the citizens of Family Month," a brand official said. "I hope it was an opportunity for many visitors to recognize the importance of water balance through experience at the Montbest campaign booth this year."

Meanwhile, Montbest has been running a campaign to support "safe field activities of firefighters" since 2016, which marks its 11th anniversary this year, and is encouraging consumers to participate in the campaign to be more meaningful in differentiating it from general donation activities.

In addition, we are striving to fulfill our corporate social responsibilities and realize public values by participating in sales donations of the "body firefighters" calendar, which is used to support the treatment of severely burned patients in low-income families.