How we workPremium bottled water brand Monbest strengthens digital marketing to target young consumers

Monbest, a premium bottled water brand, is strengthening its digital marketing activities using YouTube and SNS to target young consumers.

Monbest will launch the "Diverse, New Enjoyment of Monbest Kombucha" campaign with five famous creators, including HipHitteum and Ao Nk. Monbest Kombucha, which was launched in line with the health flaser trend, is a zero-sugar and low-calorie product that can deliciously manage your health. It plans to show a variety of enjoyment of Monbest Kombucha through YouTube channels that female customers, the main consumers of these Kombucha, prefer.

Monbest is also constantly presenting collaboration contents with artists through its YouTube channel. In particular, the "Monbest Live" content, which began in October 2021, is drawing attention by vividly capturing the stages of famous Korean singers. Singer Lee Moo-jin's "Episode" live shorts video attracted more than 4 million views, and the live performance of artists from various genres full of personality such as Lee Seung-yoon, Daybreak, X-Dinnery Heroes, and Bang Ye-dam is also receiving a lot of positive response.

Thanks to its active digital marketing activities, Monbest ranked third in a recent survey of bottled water brand reputation. Monbest started at 7th place in May this year and rose to 3rd place in August, continuing its monthly rise. The brand reputation index is an index that analyzes the impact of consumers' online behavior on brand consumption.

Meanwhile, Monbest plans to carry out SNS marketing activities to promote "various ways to enjoy Montbest in autumn" and also plans to hold various promotions until October to make reasonable purchases of Monbest products.