How we workMontbest's 'With the Blending House' selects 'Actor Song Hye-kyo' as a brand model

12 Jun 2023

사진=몽베스트

Montbest's blending T-brand "With the Blending House" selected "actor Song Hye-kyo" as the brand model.

"Montbest with the Blending House" has a "tea powder stick product" with a subtle fruit scent on the base of green tea and black tea, along with the concept of "time like a gift to me," and a "kombucha" product that provides freshness and freshness.


The blending tea product is a powder stick product made with a special recipe from "Monst Best Tea Master" and consists of four types: Earl Grey Black Tea, Lemon Black Tea, Grapefruit Green Tea, and Peach Green Tea.


In addition, the product is characterized by applying a patented "granulation method" that does not add additives to black tea and green tea raw materials but is brewed only with water, and is made of a powder stick type.


In particular, the tea powder stick product won the Silver Award at the 2023 International Taste Institute, which is evaluated by a panel of judges consisting of experts in the cooking field such as Michelin Star Chef, European Chef Association members, and master sommeliers.


In addition, the fermented beverage "Kombucha," which was recently launched in line with the Health Pleasure trend, will be introduced in eight flavors: plain, grapefruit pine, ABC, tart cherryberry, shine mango, lemon lime, citron pine, and strawberry banana, so you can enjoy it lightly with bottled water or carbonated water depending on your preference.


An official said, "As the tea expert realized the best taste through optimal blending, 'Actor Song Hye-kyo', which has a luxurious atmosphere, was selected as a brand model because we thought it fits well with the image pursued by 'Montbest with the Blending House,' launched for a culture where tea time can be enjoyed more easily and comfortably."


He added, "The Montvest with the Blending House, which selected Song Hye-kyo as a brand model, will actively communicate with consumers on various SNS channels such as YouTube as well as TV CF, so please pay a lot of attention."


Meanwhile, "actor Song Hye-kyo," who was selected as a model for "Montbest with the Blending House," recently performed as Moon Dong-eun in Netflix's original "The Glory."

Korea Crystal Natural Mineral Water Co.,Ltd

Representative: Ryu Jang

Business Registration Number: 127-81-1253

[Headquarters] 3rd, 2728, Nambusunhwan-ro, Gangnam-gu, Seoul, Republic of Korea

[Factory] 207-16, Neumbawi-gil, Idong-myeon, Pocheon-si, Gyeonggi-do, Republic of Korea

02-526-9800 (Headquarters)

031-532-4419 (Factory)

Copyright © 2023 KOREA CRYSTAL BEVERAGE CO.,LTD. All Rights Reserved.


KOREA CRYSTAL BEVERAGE CO.,LTD

Representative: Ryu Jang | Business Registration Number: 127-81-1253

[Headquarters] 39, Eonju-ro 30-gil, Gangnam-gu, Seoul, Republic of Korea

[Factory] 207-16, Neumbawi-gil, Idong-myeon, Pocheon-si, Gyeonggi-do, Republic of Korea

02-526-9800 (Headquarters) / 031-532-4419 (Factory)

Copyright 2023. KOREA CRYSTAL BEVERAGE CO.,LTD. All Rights Reserved.