Montbest , a bottled water brand, announced that it will sponsor JTBC drama King the Land. "King the Land," which will premiere at 10:30 p.m. on Saturday, the 17th, is a romantic comedy drama that creates a day when Gu-ho (Lee Joon-ho), a man who despises laughter, and Angelang (Im Yoon-ah), a smiley queen who has to laugh, can smile brightly at VVIP Lounge "King the Land," which is hoteliers' dream.

Montbest will support production sponsorship in the first half of this year, as the image of the "King the Land" drama, which is considered a promising JTBC drama, matches the premium and stylishness pursued by the brand.

Montbest has won the "Crystal Taste Award" for three consecutive years by receiving the "Superior Taste Award" at the 2023 ITI International Food and Beverage Evaluation Institute, while making every effort for taste and safety, including FSSC22000, ISO9001 (Quality Management System), and National Sanitation Foundation (NSF).

Meanwhile, with the slogan of "Time Like a Gift to Me," Montbest with the Blending House has recently selected actor Song Hye-kyo as its brand muse and is striving to expand its brand. Following last year's Blending T-Line, it is leading the Health Pleasure trend by launching Kombucha I Verity Pack (plane, grapefruit pine, ABC, and tart cherryberry) on March 13 this year and Kombucha II Verity Pack (Lemon Lime, Strawberry Banana, Yuja Pine, and Shine Mango) on June 9.

An official said, "We will continue to strive to reach and communicate with more familiar brands to consumers through various sponsorship activities."